Everyone likes to propound on what website factors really work and drive business your way. Of course, most “experts” are just guessing.
After 20 years, the age gap is still real. Younger consumers have different experiences and expectation than their parents and grandparents.
BrightLocal recently published their annual survey exploring consumer attitudes towards local business websites. Anyone planning their next site update should be paying attention.
Read the full article on Search Engine Land: What different consumer groups really want from local business websites.
