Email Marketing changing again.

Google tightens the rules for sending emails

More changes will affect email senders to @gmail and @yahoo addresses. Google has been tightening various rules and guidelines regarding sending marketing emails to @gmail addresses to ensure compliance with their policies and regulations. These rules often revolve around ensuring marketers send emails responsibly and ethically to maintain the quality of user experience.

Typically, some best practices to follow when sending marketing emails to @gmail addresses include:

  • Use a proprietary domain ( instead of free email domains like @gmail.
  • Authenticate your sender domain with SPF or DKIM.
  • Obtaining Consent: Ensure recipients ha”ve opted in to receive your marketing emails. Consent should be explicit and freely given.
  • Providing Unsubscribe Options: Include clear and easy-to-find unsubscribe links in your emails, allowing recipients to opt out of future communications.
  • Maintaining Sender Reputation: Keep a good sender reputation by avoiding spammy practices, such as sending high volumes of emails suddenly, using misleading subject lines, or sending irrelevant content.
  • Content Quality: Ensure that the content of your emails is relevant, valuable, and engaging to the recipients.
  • Compliance with Regulations: Adhere to relevant laws and regulations, such as the CAN-SPAM Act in the United States or the GDPR in the European Union.

It’s essential to regularly check Google’s official documentation or announcements for any updates or changes in their policies regarding email marketing to @gmail addresses. Additionally, using tools provided by email service providers or marketing automation platforms can help ensure compliance with these rules and guidelines.

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Published On: February 19th, 2024 /

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