Well, Google thinks that 3 is the magic number. I have to admit three results fit nicely on all my devices. If SEO wasn’t a big part of my job – I’d be thrilled with the new Google Local 3 pack.
They are still experimenting with what content will be included for each listing. Phone – no phone, hours – no hours, orange stars – red stars, there probably won’t be a ‘final’ design.
Here’s what matters to you:
Businesses with good reviews are more likely to get into the three pack.
Businesses with good reviews are more likely to get a phone call.
The phone call conversion may be more valuable than a click through.
- Your Google My Business photos should be kept up to date. Don’t have a My Business page? Get one yesterday.