The SEO world and a lot of website owners spent this week trying to understand huge drops in Google traffic. Sites were reporting 80 – 90% loss of visits.

Google’s Gary Illyes, sounding almost gleeful in confirming the latest algorithm update, named it “Fred”.

So far, we think that the algo went after sites of low quality content, too many badly placed ads and spammy incoming links. If your website’s primary purpose is to drive traffic instead of serving quality content you’ll be at risk too.

Now is a good time to reexamine the quality of your site and get things fixed. A good starting place is Jennifer Slegg’s SEM Post article from 3/16/17. “Google’s Fred Algo is a New Type of Quality Algo”