Is it an earthquake or just a truck rumbling by? What we do know is that social media is on fire with SEO questions.
When questioned directly on Twitter, Google’s John Mueller’s response was a cryptic “Nothing specific, sorry — we’re always working to improve things!”
What should you be looking for?
- Are your rankings going up only to tank the next day?
- Is the change in rankings affecting your daily traffic?
- Have you made any significant changes onpage SEO recently?
- Has your incoming link profile changed?
Should we panic?
No. As John Mueller said – Google is always tweaking their algorithm. I suggest keeping an eye on the SERPS until we know what’s going on.
Find a safe spot and hold on. If this is a big shake up we’ll dust ourselves off and get to work cleaning up soon.