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The Best Things Come in Threes


Well, Google thinks that 3 is the magic number. I have to admit three results fit nicely on all my devices. If SEO wasn't a big part of my job - I'd be thrilled with the new Google Local 3 pack.

They are still experimenting with what content will be included for each listing. Phone - no phone, hours - no hours, orange stars - red stars, there probably won't be a 'final' design.

Google's new three pack

Here's what matters to you:

  • Businesses  with good reviews are more likely to get into the three pack.

  • Businesses with good reviews are more likely to get a phone call.

  • The phone call conversion may be more valuable than a click through.

  • Your Google My Business photos should be kept up to date. Don't have a My Business page? Get one yesterday.

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