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Shake Up At Google


A wild ride in search engine results this weekIs it an earthquake or just a truck rumbling by? What we do know is that social media is on fire with SEO questions.

When  questioned directly  on Twitter, Google's John Mueller's response was a cryptic "Nothing specific, sorry -- we're always working to improve things!"

What should you be looking for?

  • Are your rankings going up only to tank the next day?

  • Is the change in rankings affecting your daily traffic?

  • Have you made any significant changes onpage SEO recently?

  • Has your incoming link profile changed?

Should we panic?

No. As John Mueller said - Google is always tweaking their algorithm. I suggest keeping an eye on the SERPS until we know what's going on.

Find a safe spot and hold on.  If this is a big shake up we'll dust ourselves off and get to work cleaning up soon.




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